About Us

Welcome to RAYLIFE, your trusted source for premium fresh and sustainable seafood based in Auckland, New Zealand. Founded and operated by Raymond Ashcroft, our brand was built on one simple core belief: every customer deserves access to authentic, high-quality seafood sourced from New Zealand’s pristine, unpolluted ocean waters.
New Zealand is renowned worldwide for its strict marine protection standards and superior aquatic resources, and we take full advantage of this natural gift to deliver exceptional seafood products to families, food lovers, and bulk buyers globally. We specialize in a wide range of fresh frozen seafood, premium shellfish, and specialty ocean ingredients, adhering to rigorous selection, cleaning, and packaging standards to lock in the original freshness, nutrition, and pure ocean flavor of every product.
At RAYLIFE, quality and sustainability are our top priorities. We work with regulated local fisheries and suppliers that follow eco-friendly fishing practices, avoiding overfishing and protecting marine ecological balance. Every batch of our seafood undergoes strict quality inspections to ensure it is safe, fresh, and compliant with international food safety standards.
What sets us apart is our dedication to honest service and reliable supply. As a local New Zealand seafood vendor, we cut out intermediate links to provide cost-effective, top-tier seafood directly to our customers. Whether you are looking for daily home ingredients, high-end dining seafood, or wholesale bulk orders, we provide tailored solutions to meet your diverse needs.
We are more than a seafood store — we are committed to bringing the purest taste of New Zealand’s oceans to every table around the world. Thank you for choosing RAYLIFE. We look forward to delivering fresh, healthy, and delicious seafood to you and your family.